The work book is a simple set of excercises and questions,
which will help you to identify
what is important to you, and
and the stories you can tell to support this.
In addition, there are suggestions on selecting your own personal Board of Directors, a mentor and a theme song.
There is also an outline of how to have some acquaintances carry out a 360 degree assessment, which can provide you with some full-circle feedback and validity checks on your personal assessment.
The objective is to discover your brand, your value proposition.
What is it exactly that you bring to the table?
And how do you illustrate this, when asked,
"so, tell me a bit about yourself."
|click here for some fun exercises|